Rebranding SaaS data platform
The end-to-end solution for resilient city building. Structured as a data management and mapping cloud platform, Ginkgo shows what's really going on in our streets and neighborhoods.
Roles
I was tasked to lead the full rebrand of map-based data platform from the strategy and naming to the full rollout of the visuals and product edits to align with the rebrand. Through the process, I worked closely with the founders and interviewed users to gain better insights. I hired a front-end designer to convert my Figma designs into webflow.
Read about my strategy process here
Brand Strategy
Brand Strategy Workshop
User Flow & Journey
Brand Attributes & Positioning
Competition Landscape
Roadmap & Prioritization
Content Strategy
User Journey Strategy
Website Strategy
Editorial Implementation
Naming Strategy
Core Messaging
Website Copywriting
Pitch Deck Copy & Strategy
Design
Logo
Color & Typography
Iconography
Motion Graphics
Conceptual UI Animation
Website Design
Web Style Guide
