Ginkgo Rebrand
Rebranding a SaaS GiS data platform
I led the full rebrand of map-based data platform from the strategy and naming to the full rollout of the visuals and digital product edits to align with the rebrand. Through the process, I worked closely with the founders and interviewed users to gain better insights. I hired a front-end designer to convert my Figma designs into a Webflow site.
Read about my strategy process here
Capacities
Brand Strategy
Research & Strategy, Stakeholder Interviews, Brand Positioning, Writing & Copy, Product Roadmap
Content Strategy
User Journey Strategy, Website Strategy, Editorial Implementation, Core Messaging, Copywriting, Pitch Deck
Design
Creative Direction, Visual Identity, Motion Graphics, Digital Design, Product Design
About the company
The end-to-end solution for resilient city building.
Structured as a data management and mapping cloud platform, Ginkgo shows what's really going on in our streets and neighborhoods.
Ginkgo, previously Citiesense, is primarily a B2B SaaS product aimed to serve community managers like Business Improvement Districts & Chambers of Commerce.
