10X Beta Rebrand
Rebranding health & medical device design studio into a full-scale venture studio
I led the design rebrand of 10X BETA, a design studio specialized in health and medical devices. Working directly with strategist Manuel Toscano and experience designer Katrin Bichler, we pitched several rounds of design directions to founder/ CEO Marcel Botha and COO Frederick Kruger. Through this summer contract, I developed a flexible identity system that aimed to accommodate the expansion of 10xBETA from design and engineering studio into venture studio, manufacturing and regulatory workshop and prototyping lab.
Capacities
Creative Direction
Brand Design
Motion Graphics
About the company
Reinventing the future of medtech.
10X BETA invests in, designs, develops and manufactures ground-breaking connected medical devices, working with the best and brightest minds in the industry.
