Erika

Developing the strategy and logo for an idea-stage startup

— WHAT I WORKED ON

Brand Strategy

Business Roadmap

Logo Design

LIONEYEZ IS

The only one-to-one mentorship platform that uses innovative algorithm to match you with a trusted & accomplished maestro who can understand your challenges.


THE PROBLEM

“The need is so clear – that the world is switching to remote work, workflows are changing where you don’t have to be in an urban center, and it might not even be a reality that people can live in an urban center. But these people, everyone for that matter, should still have access to be an apprentice or have a mentor.” – Andrew McCardle (cofounder of Lioneyez)


MY ROLE

I was approached by Andrew to develop a polished and on-brand logo for their MVP app as they move into their beta test. As a strategy-first designer, I suggested we conduct a mini brand strategy workshop to get a deeper understanding of the business model and brand positioning before we tackled the logo.

Brand Strategy

Goals & Vision

Why, What, How, Who Exercise

Customer Personas Breakdown


Customer Journey

Brand Attributes Exercise

Brand Gauges

Competition Landscape

Business Roadmap

  • Clarifying the Problem
  • Deeper Research
  • R&D

Logo Design

Brand Design Mood board

Typography

Logo

Contact

  1. email@domain.com

  2. — Twitter
  3. — Instagram
  4. — Facebook


The Brand Workshop

The Strategy

The Design Process

The Logo

The Roadmap