Erika

— WHAT I WORKED ON

Creative Direction

Strategy & Business Model

Storyboarding

Stock Curation

After Effects Animation

Template Making

ALDENWOLF AD-WING IS

A response to our iterative and fast-moving ad-making process for various startups. As a creative agency dedicated to serving startups at a fast pace, we were often approached to generate anywhere from 20-100 ads in a short sprint for social media A/B testings. We discovered that there was a market to develop a template service for churning out social media ads that were of high creative agency standards.


THE PROBLEM

Startups spend too much money hiring creative agencies to generate social media ads from scratch.


MY ROLE

Generate a library of social media ad templates that are not only creative and of high design standards, but easy and fast to produce. Capabilities include developing tiers of pricing plans for these services, stock photography curation list, After Effects templates that designers can just plug in assets and generate the animated ads.

Creative Direction

Research on Successful Ads

Styling (stock selection)

Storyboarding


Animation

  • Motion Graphics
  • AE Template-making

Implementation

  • Business Design
  • Structure & Systemization

Contact

  1. email@domain.com

  2. — Twitter
  3. — Instagram
  4. — Facebook


These animated ads were first developed through storyboards and then later selected based on a creativity and compelling rubric. Below are examples of the storyboards that were created on Illustrator before created on After Effects. Each storyboard idea took about 30 mins to create and about 1-2 hours to animate.