Erika

HEY

I’m Erika Choe, an independent brand builder integrating my skills in strategy, design, systems, and creative direction.

My practice prioritizes purposeful strategy and compelling brand stories, which aims to transform a brand into a relevant & beloved conversation in their people’s lives.

Places I’ve worked at

Designer – Current

Ruckus Marketing


Head of Brand & Product

Ginkgo


Apprentice

Melinda Livsey


Design Lead

Junzi


Designer

Aldenwolf


Designer, Editor

Whitney Browne Photography


Development, Donor Relations

Jacobs Pillow

Cities I’ve lived in

  • New York City
  • Brooklyn
  • Chicago
  • San Francisco
  • Singapore

Jobs I’ve dabbled in

  1. Arts Administrator (focus on 501c3s)


Choreographer & Movement Director


  1. Preschool Teacher

  2. Elementary School Speech & Drama Teacher

  3. Fitness Instructor

  4. Arts Education and Festival Programmer

  5. Movement Analyst (Laban Movement Analysis)

I dance too

Performer & Collaborator at Alejandro Cerrudo

Performer at The Shed by Akram Khan

Performer & Assistant Director at YY Dance Company

Performer at Lyric Opera of Chicago