I’m Erika Choe, an independent brand builder integrating my skills in strategy, design, systems, and creative direction.

My practice prioritizes purposeful strategy and compelling brand stories, which aims to transform a brand into a relevant & beloved conversation in their people’s lives.

Places I’ve worked at

Designer – Current

Ruckus Marketing

Head of Brand & Product



Melinda Livsey

Design Lead




Designer, Editor

Whitney Browne Photography

Development, Donor Relations

Jacobs Pillow

Cities I’ve lived in

  • New York City
  • Brooklyn
  • Chicago
  • San Francisco
  • Singapore

Jobs I’ve dabbled in

  1. Arts Administrator (focus on 501c3s)

Choreographer & Movement Director

  1. Preschool Teacher

  2. Elementary School Speech & Drama Teacher

  3. Fitness Instructor

  4. Arts Education and Festival Programmer

  5. Movement Analyst (Laban Movement Analysis)

I dance too

Performer & Collaborator at Alejandro Cerrudo

Performer at The Shed by Akram Khan

Performer & Assistant Director at YY Dance Company

Performer at Lyric Opera of Chicago