Matte Scoks

Creative Direction
Brand
Design
Business

Matte Socks is a direct to consumer online sock company that makes finding the perfect sock to dance in a breeze. The only pair of socks made specifically for dance wear in studio and on stage.

Dancers need to find a pair that can give them the perfect balance of surface skimming and controlled traction. This enables dancers to glide and skim with protected feet in floor work exercises, pirouette and turn with agility across different surfaces, and move largely and confidently at ease without the worry of wiping out in unreliable socks.

THE PROBLEM

Many dancers struggle to find the right pair of non-slip socks that give them confidence to perform with ease.
  1. Most apparel retail stores make their socks with high synthetic fibers. This material content is too slippery to dance in.
  2. Many dancers have hectic schedules and don’t have the time to scour large retail and departmental stores for the right pair.
  3. The fast-moving dance industry does not enable dancers time to test out different types of socks on the different floors before auditions, classes or performances. They need socks they can trust.
  4. Dance apparel stores don’t sell or market socks for this need. Any alternatives are uneconomical options for dancers.


MY ROLE

This was a passion project that I'd spent a couple months developing and designing to go to market. Due to international trade restrictions and political unrest during the Trump administration, the factory I was working with decided to change our agreement by raising costs and the agreed-upon minimum order quantity. Simultaneously, I had started a number of contracts performing and freelancing for various dance companies and productions, all of which did not provide a conducive environment for me to continue this venture. I hope to re-visit this in the near future when the time is right.






the side hustle of 2015 – 2021

For 6 years, I dedicated my career to dance performance and creating movement for the stage, while exploring what design meant to me as an artist.
why it mattered

That gave me the time and space to breathe new life into my interdisciplinary arts-based research around the fluid categorization of identities in tangent with the self.